Sustainable Management of Food

Evaluation Report for Campaigns Using the Food: Too Good to Waste Toolkit

This report presents the findings from Food: Too Good to Waste (FTGTW), a partnership of Community-based Social Marketing (CBSM) campaigns aimed at reducing wasted food from households. The report includes an analysis of seventeen FTGTW campaigns conducted in ten states from October 2012 through December 2014. The campaigns focused on assisting households to make small shifts in how they shop, prepare and store food to prevent it from being wasted.

The evaluation addresses both the effectiveness and the impact of the FTGTW campaigns. It confirms that CBSM campaigns can bring about a notable reduction in preventable food waste at the household level.

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